Andrew Fox - What You Should Know About Social Bookmarking Traffic
February 24, 2010
Google’s Adwords marketing platform, is certainly a marketing tool that’s not to be taken lightly. It literally gives you the power to drive instant traffic to your website by targeting specific keywords. Never underestimate the focused traffic you can get through Google Adwords, if you use the correct keywords you will get the perfectly targeted visitors you need but you have to do your part. Furthermore, you will increase your chances of conversion by utilizing their targeting feature which allows you to geographically target any country, state, and city in the world. This is not an endeavor to undertake without expertise. If you jump in without any background knowledge and hands-on experience, you may make some costly mistakes. During this article, we’ll review the 3 mistakes that can really make a negative impact on your Adwords campaign. Affiliate Millionaire can help you learn all this.
1) Failing To Fully Research Your Market Niche
One of the biggest benefits you get with PPC advertising is the ability to know where your budget is going. The kind of testing you can do with Google Adwords can help you optimize your campaign and take it to a profitable level. If you aren’t taking advantage of split testing, then you’re wasting what you’re spending and missing out on a chance to increase profits. With the split test feature on Adwords, you can rotate 2 or more ads against each other to see which ad is producing the best results. Running only one ad would make it very difficult to figure out it’s performance. When you split test 2 ads at the same time, you can slowly weed out the poor performing ad and keep the better performing one, which not only improves the click-through rates and get higher conversions. Andrew Fox’s new course Affiliate Millionaire can help you start making money online.
2) Failing To Integrate Negative Keywords
There are a ton of people who have lost money trying to use Google Adwords. Eventually, they simply quit trying and give up. The good news is that if you don’t use effective tracking, this is not likely to happen. It is vital that your track your keywords and your landing page if you want this tool to give you good results. Failing to track your keywords makes it impossible to know which ones have a high conversion rate and produce a lot of profits. When you are aware of what’s working or not, that information is the key to that unlocks the door for achieving high quality traffic without costing you money. All in all, you simply need to keep using the keywords that are profitable and get rid of the ones that are not giving you the results you want. By keeping track of this data and using it when you design your next campaign, you simply cannot lose. You have proven to yourself what you need to do to get results. So always keep in mind the importance of tracking.
3) Trying to go too Big, Too Fast
This is a common mistake made by people new to Adwords; they get excited and don’t look at the consequences. There is a common miscalculation where people see their market’s numbers and assume they can rack up thousands of hits and that their profit margins will balloon immediately from their new traffic. However, what they don’t think about when it comes to this is the conversion rate. For the profit to exist the traffic needs to convert. In order to do this, you have to start off with small traffic and then grow as you see the conversions growing. This is the only way to ramp up your profits to the maximum with Adwords.
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Tags: online business, small business
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